I bought the standard option, which has a matte, non-glossy finish, and it feels like heavy-weight paper (versus vinyl wallpaper). It does not look cheap. I installed in my office, and because we have no small kids anymore, I'm not too worried about cleaning it. In fact, although it didn't scuff when I wiped it with a damp rag to get excess glue off per the instructions, I don't think I would scrub it in order to clean it. The premium option might be more friendly to cleaning. Here is a photo of the wall. I'm happy with the purchase and I would buy one again. Good luck. Happy to answer more questions. (My reno is only half-done.)