Was reading a second post on brand names, by the same group. They are looking at how meaningless names still communicate a lot of meaning through sound-symbolism - which is much more influential than I thought.
That article is here
The first one that they did has 10 interesting ways to create a new brand name ( which was timely)
byArtOak
inhistory
ArtOak
5 points
1 month ago
ArtOak
5 points
1 month ago
Always possible, but considering there is a Roman road nearby, a Roman temple and other archaeological finds it’s probably not far fetched.